|August 18, 2010
Contact: Phelan Fretz, Executive Director
802.864.1848 ext. 126
Downloadable photos available at
Gerianne Smart joins ECHO Lake Aquarium and Science Center as
Director of Marketing and Communications
BURLINGTON, Vt. — Phelan Fretz, Executive Director of ECHO
Lake Aquarium and Science Center, at the Leahy Center for Lake
Champlain, is pleased to announce the addition of Gerianne Smart
as the new Director of Marketing and Communications.
Ms. Smart, a long-time resident of Ferrisburgh and founder
of the marketing firm Smart Communication, joins ECHO after an
extensive search was launched earlier this summer. Ms. Smart was
for many years the advertising director for Vermont Life
magazine as well as the advertising and marketing agency for a
variety of clients throughout Vermont. She is also a film
producer having just completed the film “The Summer of Walter
Hacks” with film director and co-writer George Woodard. She has
served on the Leadership Team for the Lake Champlain
Quadricentennial Commission, appointed by Governor Douglas, and
was the co-chair of the marketing committee. She is currently on
the board of trustees for the Vermont Arts Council.
“I have long been a fan and frequent visitor to ECHO with my
10-year-old daughter in tow. I recognize that I have been given
a great opportunity and I am overjoyed to be a part of the
amazing team at ECHO and to now play a small part in the overall
success of the organization”, said Ms. Smart.
“Gerianne brings a level of expertise and media connections
that will serve ECHO and its mission well as we embark on some
exciting changes over the next couple of months and years”,
according to Fretz.
Some of the changes include the tripling of the size of the
flexible program and exhibition space which should be completed
by the summer of 2012. The new space will enable ECHO to host a
variety of large exhibits, public discussions and forums, as
well as expanded events and programs for children and adults.
The new space will also allow ECHO to better engage visitors
about the important issues facing science education, Lake
Champlain, and the community. “There are a myriad of amazing
travelling exhibits that we will be able to present once the
space is complete and with 6,000 square feet to play with we no
longer have to imagine the possibilities”, says Julie Silverman,
Director of New at ECHO.
Gerianne Smart can be reached at
or 802.864.1848 ext. 125. A high definition photo of Ms. Smart
is available at:
ECHO Lake Aquarium and Science Center is located at the
Leahy Center for Lake Champlain, on Vermont’s Burlington
Waterfront. ECHO features 70 live species, more than 100
interactive experiences, changing and permanent exhibits and
seasonal events — all exploring the Ecology, Culture, History,
and Opportunity for stewardship of the Lake Champlain Basin. The
2.2 acre Leahy Center environmental campus is also highlighted
by the Lake Champlain Basin Program Resource Room, UVM’s
Rubenstein Ecosystem Science Laboratory, Lake Champlain Navy
Memorial, ECHO’s Eclectic Gift Shop, and ecology-themed Think!
Café. Open year-round, 10 a.m.-5 p.m.; closed Thanksgiving,
Christmas Eve & Day. For more information visit echovermont.org,
call (toll-free) 1.877.324.6386, or write to ECHO Lake Aquarium
and Science Center, Leahy Center for Lake Champlain, One College
Street, Burlington, VT 05401.
For more information call (toll-free) 1.877.324.6386 or
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